PROGRAM OVERVIEW

DEVELOP A PERSONAL GLOBAL NETWORK AND LEAD YOUR ORGANISATION IN THE INTERNATIONAL ARENA

MODULES

Module 1: 4 - 8 May 2009, Sabancı University, Istanbul - Turkey
Module 2: 29 June - 3 July 2009, INSEAD, Fontainebleau - France

The first module is held on the campus of Sabancı University Executive Development Unit (EDU). Taught by both Sabanci University and INSEAD faculty, it will cover the key issues of marketing, finance, strategy, operations management and organizational management in the global context. This will help you to develop a comprehensive understanding of international business and of the particular challenges of internationalisation from the perspective of a Turkish enterprise.

The second module, held on the Europe Campus of INSEAD, will focus on issues of importance to new entrants to the multinational scene: structuring multinational enterprises, raising capital on international markets, developing global brands, managing dispersed teams, etc. This module brings together participants from the partner institutions, creating an unique environment that enables you to experience first hand the rewards and challenges of working and managing in a global environment. You develop a global mindset through experience in working in teams in a multicultural environment. The second module also provides a powerful opportunity to develop networks in emerging markets across four continents. To serve as a bridge between the two modules and to facilitate knowledge sharing, participants will work in groups to develop a business plan to resolve an issue related to internationalisation. The best project from each country will be presented during the second module.

The teaching approach will be problem-focused and highly interactive. Participants will learn through case discussions, joint problem solving, as well as lectures based on the pioneering business research initiated by our faculty. By the end of the programme, participants will have the skills and understanding necessary for leading their own organisations in the global arena. This programme is valuable for senior managers leading their firms in the challenge of a globally competitive enterprise.This includes CEOs and other senior managers from all functional areas, who will take on ever-increasing responsibilities as their geographic scope expands.We are looking for business leaders, current and future, who are willing to learn and debate key issues and solutions with world-class faculty and fellow participants from around the globe. Participation of several managers from each company is strongly encouraged. Once these managers return to their company, now sharing a common knowledge base and an international network of senior executives, they will be in a better position to generate and implement new ideas that can truly make a difference.

MODULE 1: Sabancı University, TURKEY

This programme will take you through the basics of management.
It will prepare you for the challenges that you may face in the international market from a local perspective and help you in the transition to going global. During the programme, participants will work on projects pertaining to international business challenges that they might face in their work. The best project from each country will be presented to the entire group of participants and a panel of faculty during the second module on the INSEAD campus. Aside from helping bridge the two modules, the project will bring in local content, while at the same time providing a basis for the development of the more promising projects into case studies can serve as future pedagogical material.

The programme will cover the following key areas:

. International finance
. International marketing
. Cross Cultural Management
. Global Operations Management
. International Business Strategy
. Global Business Context
. Project Management

MODULE 2: INSEAD, France

During this module, participants will present and debate the results of their
projects discussing key business problems associated with internationalisation.
This opportunity for participants to learn from each other should not only
facilitate knowledge sharing but, also, foster a more meaningful networking
environments.

. Designing the structures and processes of a successful global enterprise
. Raising capital from global markets
. Building global brands
. Organising international supply chains and dispersed operations
. Managing international teams
. Strategic alliances
. Mergers and acquisitions